---
name: promote-my-event-or-launch
description: "Describe your event or launch and get a short plan, posts and an email, tracking links, and a QR code, one step at a time."
---

# Promote my event or launch, start to finish

Describe your event or launch and get a short plan, posts and an email, tracking links, and a QR code, one step at a time.

## Inputs

Ask the person for any of these you do not already have:

- **What it is and when** (`{{what}}`). Example: Our bakery's first Saturday pop-up at the farmers market, 8am to 1pm on Saturday, October 17. We'll have samples and a new pumpkin bread.
- **Who it's for** (`{{who}}`). Example: Families and regulars within 10 miles, most of them follow us on Instagram or get our email
- **The link people should go to** (`{{link}}`). Example: https://www.example.com/pop-up

## Steps

Work through these one at a time and check with the person after each one.

### Step 1

Help me promote this, one step at a time. What it is and when: {{what}}. Who it is for: {{who}}. The link: {{link}}. I am not a marketer, so explain any marketing term in plain words the first time you use it.
Step 1 only: give me a short plan with the three or four best places to share it for this audience (for example Instagram, an email newsletter, a local Facebook group, a printed flyer), and when to post in each, counting back from the date. Keep it realistic for one busy person. If you need to know something (for example whether I have an email list), ask me. Then stop and wait for me.

### Step 2

Step 2: write the posts and the email for the places we agreed, each sized for its channel: a short caption for Instagram, a slightly longer post for Facebook, and an email with a subject line and three short paragraphs. Use only the facts I gave you. Then stop and wait for me.

### Step 3

Step 3: make one tracking link (a "UTM code": tags added to the end of a link that tell Google Analytics where a visitor came from) for each place, in a table with the place, the full link and what each tag means. Rules: utm_source is the site or thing, utm_medium is the kind of channel ("social" for unpaid posts, "email" for email, "print" for flyers), utm_campaign is a short name for this event. Lowercase, hyphens, no spaces; if the link already has a question mark, join with an ampersand. Never put personal information in a tag. Then stop and wait for me.

### Step 4

Step 4: if anything will be printed, make a QR code for its tracking link with code, using a QR code library, never drawn as a picture, and read it back to confirm it opens the exact link if you can. Give me a PNG, and an SVG if you can. If you cannot run code here, say so and give me three steps for a free QR generator website. Add print tips: at least 2 cm (about 1 inch) wide, dark on light, keep the white border, and test with two phones before printing. Suggest a short line to print under it.

### Step 5

Finish with exactly this line: "After it's over, paste your numbers here and I'll tell you what worked."

## Afterwards

Ask the person "Did it work? (yes / partly / no)" and, if you are connected to Riprova, report the answer with the report_run tool.