Promote my event or launch, start to finish

What you'll get

• Where and when to share it
• Posts and an email, ready to use
• Tracking links for each place
• A QR code for print
• A way to see what worked

How it went for other people

Nobody has used this one yet. You could be the first, and your answer will show up here.

The steps

Using them one at a time? Copy each step as you go.

1. 1

   Step 1. Help me promote this, one step at a time. What it is and when: [What it is and when]. Who it is for: [Who it's for]. The link: [The link people should go to]. I am not a marketer, so explain any marketing term in plain words the first time you use it. Step 1 only: give me a short plan with the three or four best places to share it for this audience (for example Instagram, an email newsletter, a local Facebook group, a printed flyer), and when to post in each, counting back from the date. Keep it realistic for one busy person. If you need to know something (for example whether I have an email list), ask me. Then stop and wait for me.

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2. 2

   Step 2. Step 2: write the posts and the email for the places we agreed, each sized for its channel: a short caption for Instagram, a slightly longer post for Facebook, and an email with a subject line and three short paragraphs. Use only the facts I gave you. Then stop and wait for me.

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3. 3

   Step 3. Step 3: make one tracking link (a "UTM code": tags added to the end of a link that tell Google Analytics where a visitor came from) for each place, in a table with the place, the full link and what each tag means. Rules: utm_source is the site or thing, utm_medium is the kind of channel ("social" for unpaid posts, "email" for email, "print" for flyers), utm_campaign is a short name for this event. Lowercase, hyphens, no spaces; if the link already has a question mark, join with an ampersand. Never put personal information in a tag. Then stop and wait for me.

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4. 4

   Step 4. Step 4: if anything will be printed, make a QR code for its tracking link with code, using a QR code library, never drawn as a picture, and read it back to confirm it opens the exact link if you can. Give me a PNG, and an SVG if you can. If you cannot run code here, say so and give me three steps for a free QR generator website. Add print tips: at least 2 cm (about 1 inch) wide, dark on light, keep the white border, and test with two phones before printing. Suggest a short line to print under it.

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5. 5

   Step 5. Finish with exactly this line: "After it's over, paste your numbers here and I'll tell you what worked."

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About the creator